Dickens Media
Be the Brand Architects
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SpecGen™ transforms your product into an AIA-accredited experience and architects into loyal specifiers. Influence starts with education.
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Spec Decisions Happen Behind Closed Doors.
We Get You In.
Architects don't browse. They build habits.
Most brands miss out—not from lack of value, but lack of visibility.
Sales calls get dodged. Accredited sessions get attended.
If you're not on the spec, you're not in the project.
You're Spending $600K/Year to Miss 97% of the Market
Traditional outreach requires 3+ salespeople, endless follow-up, and travel bloat. Even elite teams cap out at 2–3 meetings per week. Your ROI isn't failing because of effort. It's failing because of design.
💡 "It's not your reps. It's your method."
Build Once. Scale Forever.
We handle it all:
AIA-Accredited Course
We develop and manage your custom AIA-accredited course, ensuring industry relevance.
CEU Approval & Admin
All CEU approvals and administrative tasks are managed for seamless operation and compliance.
Weekly Firm Bookings
We secure 3-5 architect firm bookings for your presentations every single week.
Real-time Data Insights
Access real-time dashboards providing attendance and firm engagement data for full transparency.
No reps. No flights. No guesswork. Just outcomes.
Traditional Sales Is Heavy.
SpecGen™ Is Precision.
Traditional Sales Model
  • Costs $50K+ per month (3+ reps, travel, meals, admin)
  • Reps max out at 2–3 meetings per week
  • Manual CEU approval processes slow momentum
  • Reporting is fragmented and retroactive
You're chasing meetings. Burning budget. Gaining inches.
SpecGen™ Model
  • Costs ~$5K per month or $500 per L&L
  • Requires just 1 sales rep to deliver CEUs
  • We handle AIA accreditation and scheduling
  • You get 3–5 booked architect sessions every week
No chasing. Just architect attention—on repeat.
"120 Lunch & Learns in 8 months. $1.5M in tracked pipeline. Our sales team didn't touch the phone."
— CEO, Aquaflex
Architects Don't Want Pitches.
They Want Credits.
AIA CEUs give your message authority
Architects opt in—no chasing, no awkward calls
You show up as a teacher, not a vendor
Trust grows before the spec ever gets written

🎓 73% of architects prefer CEU sessions over traditional rep meetings.
— AIA 2018 Spec Report
From Zero to Booked AIA Events in 30 Days
Week 1–2
Strategy, course buildout, AIA submission
Week 3
Calendar goes live; outreach begins
Week 4
First architect CEU events go live
Ongoing
3–5 architect sessions per week + dashboard access
Guaranteed Success
First 10 events guaranteed
Content Ownership
You own your content
Real-time Insights
Real-time insights on firm engagement
Spec Power Is Just One Decision Away.
You've already built the product. We've already built the system.
All that's left is to go live.
What you already have:
✅ A spec-worthy product
✅ A team ready to grow
✅ Architects who need to hear about you
What we bring:
🚀 AIA-accredited course, built and approved
📆 3–5 booked architect meetings every week
📊 Dashboard visibility into firm attendance and engagement
And it only requires:
🧠 One rep to deliver
💼 One system to scale
📍 One decision—to go live
Why wait 6 months for the spec when you could earn it in 6 weeks?