"Dickens replaced our scattered outreach with a single system that actually books meetings. The visibility we now have into every touchpoint has changed how we coach the team."
SpecGen: Get specified
by architects.
A done-for-you outreach program that books building product manufacturers into virtual Lunch & Learns with architectural firms. We handle the targeting, the messaging, and the scheduling, you show up and present. Starts at $4,000 per month.
- Virtual Lunch & Learns with qualified architects
- 2–5 booked meetings per week
- Specification-ready conversations, not cold leads
- Cut Lunch & Learn costs by 80%
LeadGen: Cold outreach,
fully integrated.
A full-stack outbound program, dedicated SDR placement, cold calling, cold email, and reply handling, running through our proprietary bi-directional sync. Every touchpoint tracked, every reply routed, nothing falls through the cracks. Starts at $5,000 per month.
- Dedicated appointment setter placed on your account
- Guaranteed meetings, or we replace the SDR
- Full call scripts, sequences, and objection handling
- Data, dialer, and the full tech stack included
- Launch in 3 weeks with rigorous SDR training
SDR Placement
1% of applicants
1% of applicants
make it through.
We don't outsource the calling, we recruit, train, and equip a dedicated SDR for your account.
We recruit your SDR
Only 1% of applicants pass our screening. We require proven cold-call experience, real communication skills, and interview standards most agencies skip.
We train them on your business
Battle-tested call scripts, AI role-play with your personas, full tech-stack training, and continuous feedback from real call recordings.
We set up the calling system
Segmented targeting, mobile number enrichment, intent data, parallel dialer, and the dashboard, integrated with your calendar and CRM.
How it works
A simple,
A simple,
repeatable system.
From ICP definition to booked meetings in your calendar, every engagement follows the same four steps.
Discovery Call
We understand your ICP and goals.
Campaign Setup
Lists, messaging, and channels are configured.
Multichannel Outreach
Cold calls and cold email run in sync.
Booked Meetings
Qualified meetings land in your calendar.
The right fit
Who We're Best For
We're not for everyone. We're built for B2B and building product brands ready to scale TAM coverage with a real outbound system.
Best Fit
- B2B services, SaaS, or building product manufacturers
- Large TAM (50k+ qualified accounts)
- High ACV ($10K+ annual contract value)
- Proven product-market fit
- Working sales process and CRM in place
Not a Fit
- Small TAM (<10k accounts)
- Low ACV (<$5K annual contract value)
- No CRM or sales follow-up system in place
- Pre-product-market fit stage
- Inconsistent product offering
Dashboard
Your campaigns.
Your campaigns.
One dashboard.
Full visibility into every call, every email, and every booked meeting. No spreadsheets, no guesswork.
Inside the dashboard
Built for the way
Built for the way
you run outbound.
Every campaign, every channel, every meeting, together in one source of truth.
Results
Numbers
Numbers
that compound.
What our outbound system delivers, measured across active engagements.
2–5 Booked meetings
Qualified, per week
Full TAM Exposure
Reach every account in your ICP
Human-Verified Quality
Every meeting screened
Boutique Service
Limited spots, hands-on team
Real-Time Reporting
Live dashboard, no spreadsheets
Professional SDRs
Trained, dedicated to your account
5,000+ Calls
Made per month
10,000+ Emails
Sent per month
Why Dickens Media
Miles ahead of
Miles ahead of
every alternative.
Others hand you a list to chase. We run the entire outbound system, and book the meetings.
In-house SDR
Lead-gen agency
DIY tools
Freelancer
Multichannel outreach (calls + email)
Calls + email
Calls only
Email only
Email only
One channel
Done-for-you setup & management
Fully managed
You manage
Mostly done
You build it
Minimal
Verified decision-maker data
Verified
Self-sourced
Bulk lists
Generic data
Unverified
Dedicated, trained SDR
Dedicated
You train
Shared rep
None
Varies
Live reporting dashboard
Real-time
Sheets
Monthly
Built-in
None
Building-product & B2B focus
Specialized
Depends
Any industry
Generic
Generalist
Booked meetings, not just lists
Booked
Self-run
Mostly lists
Just tools
Best-effort
Flat monthly, no per-lead fees
Flat monthly
Salaries
Per lead
Per seat
Hourly
Testimonials
What clients
What clients
say about Dickens.
From outbound teams running our system in production.
"We worked with three lead-gen agencies before Dickens. The bi-directional sync between calls and email is the only thing that's ever felt like a real product, not a process."
"Two months in, we've hit 14 booked Lunch & Learns with architectural firms we'd been trying to reach for a year. These are specification conversations, not generic intros."
FAQ
Frequently
Frequently
asked questions.
Quick answers to the things teams ask before getting started.
We work with two groups: B2B teams selling into mid-market and enterprise, and building product manufacturers targeting architectural firms for specification. If outbound is the bottleneck on your pipeline, you're in the right place.
Most engagements launch within 10–14 days of the discovery call. ICP definition, list building, messaging, and channel setup all run in parallel, first calls and emails go out two weeks in.
We target 2–5 qualified meetings per week as the baseline for most programs. Performance is tracked transparently in your dashboard, and engagements are structured so you only pay for outcomes that actually move the pipeline.
Our deepest expertise is B2B services and SaaS, plus building product manufacturers targeting architects and specifiers through SpecGen. We've also run programs for industrial, professional services, and technology clients on request.
Most agencies run cold calling and cold email as separate channels with separate teams. Our proprietary bi-directional sync unifies them into one system, every touchpoint informs the next, every reply routes automatically, and the whole picture lives in one dashboard.
Everything end-to-end: a dedicated SDR placed on your account, full call scripts and email sequences, the parallel dialer and AI calling system, prospect data, mobile-number enrichment, intent data, reply handling, and the dashboard, integrated with your calendar and CRM. You don't source tools or build infrastructure on the side.
We don't count no-shows as delivered meetings. SDRs re-qualify before handoff, and we replace any meeting that doesn't materialize. If a placed SDR isn't performing to the agreed standard, we replace them, that's part of the guarantee.
The dashboard plugs into HubSpot, Salesforce, Pipedrive, and the major calendaring tools (Google, Outlook, Calendly). Bi-directional sync means every call, email, and reply lands in your CRM automatically, no manual data entry, no exported CSVs.